Job Roles (U24: P4, M2, D2)

Group - Jayden and Caesar 

Marketing manager

Introduction:

The role of a marketing manager is very important in driving business growth and success. A marketing manager is responsible for developing effective marketing strategies, managing campaigns and ensuring brand promotion. to fulfil the duties and wider responsibilities of this role, an ideal marketing manager should have a combination of professional and personal attributes.

Professional Attributes

Strategic thinking

An ideal marketing manager should have strong strategic thinking abilities to develop long-term marketing plans, set goals, and align marketing initials with overall business objectives.  

analytical skills

a marketing manager must be able to analyse market trends, consumer behaviour and competitive landscapes to identify opportunities and make data-driven choices

creativity 

creative thinking is essential for developing innovative marketing campaigns that capture the attention of the target audience and differentiate the brand from the target audience and differentiate the brand from competitors 

leadership

a marketing manager should have strong leadership skills to motivate and guide the marketing team, delegate tasks effectively and ensure the successful execution of marketing initiatives. 

communication skills

good written and verbal communication skills are very important for a marketing manager to effectively convey marketing messages, collaborate with internal teams and steak holders, and build relationships with customers and partners.

budget management 

the ability to manage budgets effectively is crucial for a marketing manager to allocate resources efficiently and maximise return on investment for marketing activities. 

Personal Attributes 

creativity 

while creativity is mentioned as a professional attribute, it is equally important as a personal attribute. a marketing manager should have the ability to think outside the box and come up with innovative ideas

collaboration and teamwork 

a marketing manager should be a team player, having a collaborative work environment and effectively collaborating with functional teams to achieve marketing goals

time management 

effective time management skills are nesseccary to handle multiple projects, meet deadlines and prioritise tasks efficiently

ethics

an ideal marketing manager should uphold high ethical standards, ensuring honesty, transparency and fairness in all marketing activities and relationships 

Marketing Manager

To be a successful marketing manager you need:

Attributes: 

-Excellent verbal communication skills-The ability to use your initiative. ---

• -Leadership.
• -Business management knowledge
• -Technology knowledge
• -Planning ahead skills
• Ability to work under pressure

Behaviours

-Motivated

-Being consistent

-Being reliable 

Professional skills

A marketing manager needs excellent communication skills. These are necessary to collaborate across departments and the sharing of important information that marketing and advertising teams must use to create plans. A marketing manager needs good communication skills to effectively convey ideas and strategies to their team, as well as to clients and partners.

A marketing manager needs good leadership skills to motivate and guide their team towards achieving their goals. As well as that, good leadership skills are needed to make the best decisions, make sure there is no arguments or problems in the work place and create a positive work environment. Lastly, excellent leadership skills help build strong relationships with your team and partners, which will help lead to success of the marketing campaign.

A marketing manager needs good technological skills to stay up-to date with the latest marketing trends and tools, as well as to easily analyse data and track performance of their campaign. Having these skills also help to find new opportunities to help make their campaign the best it can possibly be. This can be used on different platforms with the use of these skills.

 Personal Skills/Attributes

A marketing manager needs to be reliable to make sure that the campaign is completed on time and has stayed within the budget.  Being reliable also helps building trust with the team and other clients in the company. As well as that, being a reliable marketing manager could inspire the people working below you which can lead to a strong, hard working team who can be trusted to carry out important tasks.

A marketing manager needs to stay motivated to keep a high level or energy and enthusiasm in the workplace. This will inspire to workplace to do the same and keep motivated during work. If the team is all motivated, a lot of work will be completed and the team will thrive and be very successful. Being motivated also helps people lower down to improve on there mistakes and become better at what their doing.

 A marketing manager needs creativity skills to create innovative and unique marketing campaigns that catches the eye of the public. Being creative helps the marketing manager to come up with new ideas. Being creative also helps to identify trends and opportunities to optimise the potential of the campaign.

Independent:

M2: explain how personal behaviours and attributes affect career development opportunities within the media industry 

brand ambassador 

professionalism and work ethic:

demonstrating professionalism and a strong work ethic is essential for career development in the media industry. brand ambassadors are expected to represent a company or brand, and their conduct reflects directly on the brand's image. those who consistently display professionalism, such as being punctual, reliable and dedicated to their work, are more likely to be trusted with greater responsibilities and given opportunities to advance their careers.

communication skills:

effective communication skills are critical for brand ambassadors. they must be able to articulate messages clearly, engage with diverse audiences and build relationships. strong verbal and written communication skills enable brand ambassadors to convey brand values, engage with customers and negotiate partnerships successfully. those who have good communication skills are often recognised as effective brand ambassadors, which can lead to increased career opportunities, including collaborations with influential brands and higher-profile campaigns. 

networking and relationship building: 

networking and relationship building is key to career development within the media industry. brand ambassadors who actively expand their professional networks, establish connections with industry experts and foster relationships with colleagues, clients and influencers increase their visibility and access to career-enhancing opportunities. building a network opens doors to collaborations, mentorship and industry insights, ultimately propelling career growth. 

adapting and resilience:

the media industry is known for its rapid changes and evolving trends. brand ambassadors who demonstrate adaptability and resilience and face changes to succeed. embracing new technologies, staying updated with industry developments, and being open to learning and growth contribute to career advanced opportunities. individuals who can effectively navigate change, and take on new challenges and innovation are often recognised as valuable assets, leading to promotions and expanded responsibilities. 

Marketing Manager 

in the competitive media industry, personal behaviours and attributes play a vital role in shaping career development opportunities, particularly for individuals aspiring to become marketing managers.

leadership and management skills:

strong leadership and management skills are critical for career development as a marketing manager in the media industry. demonstrating the ability to lead teams, delegate tasks effectively, and inspire others to foster an environment of collaboration and productivity. individuals who exhibit strong leadership skills are often recognised as valuable assets, leading to increased responsibility, promotions and opportunities to manage larger projects or teams.

strategic thinking and decision-making:

marketing managers are responsible for developing and implementing effective marking strategies. personal attributes such as strategic thinking and decision-making abilities greatly influence career development opportunities. those who possess the skills to analyse market trends, consumer behaviour, and competitive landscapes can make informed decisions that drive business growth. Being able to think strategically and take calculated risks can lead to successful campaigns and recognition within the industry. 

adaptability and innovations:

the media industry is characterised by rapid changes and evolving trends. marketing managers who demonstrate adaptability and embrace innovation are more likely to excel in their careers. being open to new technologies, emerging platforms, and novel marketing approaches enables individuals to stay ahead of the curve. those who can adapt quickly to changes and drive innovative alerting initiatives are often sought after for high-level positions and trusted with more significant responsibilities 

D2 (u24) explain the importance of etiquette when working on a media production

Marketing manager

etiquette refers to the code of conduct and professional behaviour that individuals should stick to in the workplace. in the context of a media production, where collaboration and teamwork are crucial. 

collabortaion and teamwork:

etiquette plays a vital role in fostering collaboration and teamwork within a media production. marketing managers interact with various stakholders, including craetive teas, production crews, talent and clients. by displaying good etiquette, such as being respectful, considerate and cooperative, marketing mangers can build positive working relationships, encourage open communication, and create a harmonious work environment. this, in turn, enhances collaboration, leading to improved project outcomes and overall productivity. a marketing managers role demands a strong action of etiquette and effective collaboration with both above and below them in the hierarchy. collaborating effectively with juniors like marking designers, ensures that marketing campaigns are executed smoothly. equally, showing respect and cooperation with superiors, such as department heads is essential to meet marketing strategies with the goals. this makes a healthy work environment and enhances teamwork.

professionalism and brand representation:

as marketing managers, professionals are often the face of the brands they represent. maintaining proper etiquette is essential for upholding professionalism and ensuring a positive brand image. this includes dressing appropriately, using appropriate language, and conducting oneself in a manner that reflects positively on the brand. by sticking to the etiqute guidelines. a marketing managers role includes a high level of professional. its is important for the for the marketing manager to maintain a sense of etiquette when working with juniors, such as graphic designers and copyrighters as they are an important part in shaping the brands image. its equally as important when interacting with superiors such as senior executives to reach the organistations goal. a marketing mangers professionalism directly influences how the brand is percived making it an essential aspect of their role.

communication:

a marketing manager needs to maintain professionalism when interacting with others. clear and respectful communication creates a positive work environment, making it easier to show marketing strategies to team members and ensuring that the manager has confidence in their decisions. for examle when doing a marketing campaign with colleagues, a marketing managers etiquette in presenting ideas can greatly influence decisions that are made. maintaining professionalism and using appropriate language helps convey the importance of marketing strategies effectively and can positively impact the company's direction. when working with team memebers such as content creators, clear and respectful communicaton ensures that strataegies are executed smoothly. when communicating with department heads, common courtesy and precision are important to align marking efforts with the overall objectives.

project management:

project management is vital for a marketing managers role. this includes setting expectations and manginging timelines. by sticking by project management etiquette, marketing managers can ensure that their juniour is not overwhelmed with unrealistic deadlines or overwhelmed with work. additionally they need to collaborate with other departments such as the craetive directors which require proffesionlism. project managment skills helps with efficiency, less conflicts and benefits both those above and below the markting manager in the hierarchy. 

attention to detail:

attention to detail is very important in media production an marketing manager needs to practice proffesional etiquete in communication. for example clear emails, reports and presentations help convey ideas to superior and juniors. attention to detail also helps avioding misunderstandings in projects, reducing the chances of errors that could be time consuming. when collaborating with juniors, such as designers and copyrighters, attention to detail is essential to make sure marketing materials meet high standards and brand consistency. when communicating with seniors like department heads, showcasing your attention to detail reinforces credibility and confidence in marketing strategies.