Create the adverts (P4, M3: U20)
Magazine advert
Billboard advert
TV advert
Documents in context
Below is my compenents of difefrent advertsiment for my campiagn. My magazine advert in context is important to see as it gives the consumers a real life idea of what my campaign will look like when it is out in the market. its important to have print advertsiment as it reaches a wider target audience espically those in the age range of 30 plus year olds who dont use social media as frequently as the target audience of 13-18 year old. similar my billboard advert is important as reaches an audience of the general public therefore reaching a wider audience, putting it in context brings our campign in real life and hoping that it will be successful with consumers.
Magazine ad
Billboard ad
Audience feedback
introduction:
The TV advert for Phizzwizrd promotes an energy drink from Carter Soft Drinks, delivery a fun narrative of the transformation of a basketball player. this is played with upbeat music, showing the journey of the player initially struggling and after taking a break and having some phizzwizard, has a huge turnaround. the advert not only focuses on the energy boost from the drink but also promotes a sense of fun and excitement, which is what the brand's identity is all about.
video audience feedback:
after viewing the phizzwizzard tv ad, it's clear that the audience has had a positive response to the campaign. many viewers enjoyed and appreciated the simple and fun basketball with the product's benefits. some audience members loved how the advert used a basketball game to showcase the energy boost phizzwizrd provides, it felt real and relatable. others enjoyed the choice of music which was infectious and boosted their moods. The audience thought that the music added a fun and young vibe to the advert and made them want to go out and buy phizzwizzrd. the transformation of the player on the court resonated with the viewers, and people thought it was impressive how the advert showed the impact of Phizzwizzard as it shows that the product is promising. overall the feedback suggests that the campaign conveys energy-boosting qualities whilst creating an enjoyable and relatable viewing experience
existing adverts
magazine:
diet coke front cover
billboard advert
Production materials in relation to codes and conventions (M3)
The selection of production materials for our phizwizzard video advert including the basketball court location and a basketball outfit including a jersey, is a strategic choice that aligns with the codes and conventions of our campaign. the basketball court serves as a relevant backdrop, symbolising athleticism, energy and competition which is elects of our brand message. it communicates the drink's energy properties in an engaging way. The choice of a basketball jersey as the costume reinforces the athletic theme but also emphasises the target audience, creating a relatable connection. By sticking to these codes and conventions my campaign has a strong visual, ensuring that viewers associate phizzwizzard with enjoyment, making it an appealing choice for those who are looking for a fun energising beverage.
magazine:
slogan: the sloagn 'pop open a can of berry bliss' is catchy and emphasis the pleasure of enjoying the drink, which aligns with the convention of using persusive and engaging slogans in advertsing
colour: the use of the black background and a bright red can creates a high contrast, attention grabbing design thats visually appealing and fits the product name. it conforms to the convention of using colours to attract attention
fonts: using sans serif fonts aligns with modern and clean desighns trends often seen in. magazines, making the content easy to read and reinforcing the brands modern im age.
imagery: including a basketball theme into the imagery aligns withh convention of using tailoring visuals to the target audience. phizzwizrds primary demographic is young people meaning that it is an ative demographic.
product: emphasising fruity flavours associates the product with a refreshing and enjoyable taste, which is common in the food and beverage marketing.
billboard:
slogan: repeating the sloagn from the magaine 'pop opwn a can of berry bliss', creates a consistency in messaging and helps in brand recognition which is a key conventionn.
colour: using the sam colou scheme which is the btight reds with the black background, maintatins a cohesive brand identity, which is a common practice in marking across various media products.
fonts: consisteny is font choice between the magazine and billboard helps in reinforcing the brands identity and ensures easy recognition.
imagery: using a larger version of the magazines imagery, with the drink pronely displayed, ensures that the billboard effectively communicates the product to the general public.
location; placing the billboard on busy streets in in line with the convention of billboard advertising. it maximises the visibility of the product and reaches a broad audience.
tv advert:
music: an upbeat and catchy soundtrack is used and it is common in tv advertising, as it can show emotions and creates a memorable association with the product as this is a key conevention in tv advertisement.
location: filming on a basketball court aligns with the product them, reinforcing the sporty and active liftetyle.
custome voice over: using a relatable and unique voice over adds a personal touch and can resonate with the target audience.
product shot: showcasing the product in the advert is standard in the food and beverage industry to give viewers a clear visual of whats bieng advertised.
trasitions: transitioning into a basketball game connects the product with the active lifestyle and reinforces the theme established in other media components.
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