Evaluate the adverts (u20: m3, d2)
learning outcome 3 (u20): be able to produce the planned media components
M3 (u20): explain how the created media components comply with the codes and conventions of the media sectors
How the components have utilised understanding of research on real media products
magazine advert:
My magazine advert has a good understanding of real media products through its designs and content. by looking at successful magazine advertisements in the beverage industry, i have observed the importance of eye-catching visuals and clear messaging. the use of vibrant red colouring of the branding and liquid of Phizzwizzard in my advert mirrors the effective branding strategies of other popular drink companies. additionally, my target audience and demographic research influenced by the real world have led to my decision to feature the drink very clearly in the advert. this approach ensures that the magazine advert relates to the targeted audience, mirroring successful strategies from developed brands in the industry.
slogan 'pop open a can of beryy bliss"- the slogan in my magazine, aligns with the convention of using catchy and memorable taglines in print advertising. this appealing catchphrase will elevate my products basis, making it easy for readers to grasp and remember.
colour- the use of a bright summer red colour for phizzwizzard, set against a black background, is complying to conventions in advertising. the high contrast colour combination creates visual impact and draws attention, making the product stand out and reinforcing teh brands identity additionally the use of the bright summer red colour is aligned with the whole vibe of our drink and what kind of prodct we are trying to sell.
fonts- the choice of sans serif fonts for text in the magazine advert complies with typography conventions in print advertsing. sans serif fonts are often preffered for the clean and modern appearence, making the content easily readable.
imagery- the imagery of a basketball with the phizzwizard can on top effectively aligns with visual conevnetions in. magazine advertsing. it combines the product with a relevent theme of basketball to create a visually engaging image. this approach resonates with the target audience who are drawn to aestetic and appealing visuals who enjoy a theme.
product- the clear focus of phizzwizard as the main image in the magazine advert aligns to branding conventions. this ensures that the product is the focus point in the ad, making it instantly recognisable and reinforcing brand identity. additionallly it shows that we are proud of the product that is created and wnat to show it of in a visaully appealing way to reach our target audience.
all these elements work together to create an appealing and effectie advertisement taht resonates with the target audience wile following deisgn standards in the magazine advertising industry.
Using the Dr Pepper magazine advert below, I was able to identify the different conventions used in the media sector to ensure that what I produced was in line with industry standards. As you can see, the Dr Pepper magazine advert uses a clear colour scheme, which we were clearly inspired by. Further, the use of clear fonts helps to promote a clear message and we were able to use this. The slogan is short and snappy, which is a clear convention of magazine adverts and we also tried to utilise this. This is important as our target audience are a mixture of young and older consumers so reading a magazine should be a quick task. Lastly, the Dr Pepper advert has the convention of a product (the can itself) to clearly inform audiences what the product is. We followed the same convention.
billboard advert:
my billboard advert demonstrates a good understanding of outdoor advertising impact, encouraged by research on real media products. billboards are highly visual, and my choice to use a basketball-themed backdrop is likely influenced by eye-catching design elements commonly seen in successful outdoor campaigns. the placement of the billboard in highly populated areas is likely inspired by real-world examples of effective placement, making sure that the ad has maximised exposure to my target audience. including a catchy slogan "pop. open a can of berry bliss" which has worked well with other brands and adds a memorable element to the advert.
my billboard advert effectively complies with the codes and conventions of the outdoor advertsing sector, it also maintains consistency with the elements used in the magazine advert. the slogan ;pop open a can of berry bliss' is usd in both the billboard and magazine advert as it follows the convention of using memorable taglines in advertising. the phrase serves a catchy message, which is key in outdoor advertsing as it just quickly capture the attention of passersby.
colour- the bright red colour of phizzwizard, set against a balck background, maintains a high contrast colour scheme which is also used in the magazine advert. the choice aligns with outdoor advertsing conventions, as bokd and contarasting colours are crucial of capturing attention, esically in high traffic areas as you dont wwant you billboard to blend in the the background of teh surrounding areas.
fonts- the use of sans serif fonts for text in bothe the magazine and billboard adverts comply with typography conventions in outdoor advertising. sans serif fonts are often favoured for their modren appearance, which is essential for conveying the messafe effectivly in a short time phrase that passersby will look at it for, which is typical of billboard advertising.
imagery- the imagery of a basketball with the phizzwizzard can on top maintains a tehme with the magaizine advert. this consistency across media components reinforces the sports theme and brand identity, aligning with the conventions of using engaging and relevant imagery in outdoor advertsing.
product- just as in the magazine advert, the phizzwizard product is claerly featureed as the main image in the billboard. this aligns to barnding conventions and ensures that the product is easily recognisable and creates barnd consistency across different media channles.
by applying these elements consistently between my billboard and magazine advert, i reinforce the messaging and brand identity while complying with outdoor advertsing standards. the shared use of elements such as the colour scheme, fonts, imagery and product focus ensures a cohesive brand image in both print and outdoor media sectors.
the coke billboard advert i helped me to use different conventions in this advert to inspire me in the creation of my own billboard advert. as demonstrated this billboard uses a good understanding of outdoor advertsing as it is big and clear and it it something people cannot miss when driving or walking besides it. in my advertisement i used this strategy in hope that our advert gains a large attraction and hopfully grow by itself. additionaly the coke advert has a large clear slogan that can easily be read from a distance, this makes the campign memorable, and because of this we used the same approch and made a clear slogan that is catchy and easily eye catching. additionally the colour scheme is bright but also not over powering therfore audiences can clearly see what is bieng advertised and not get concise, whithin my own drink campiagn we followe this idea and kept the colour scheme minimal but also bright enough for peopel to see. lastly the actual product(the drink) is the main image on the campign and it is clearly advertised therfore people wont misinterpret the advert wrong.
tv advert:
www.youtube.com/watch?v=Q9pJDR_GrNA
My TV advert included insights from research on real media products in many ways. the choice to use a basketball-themed genre aligns with successful genre-based advertising campaigns that are aimed at a specific audience. looking at real-world tv ads has encorged the shot-by-shot list, making sure that there is a story that can engage the viewer. the inclusion of an upbeat soundtrack is often seen in adverts that gain a positive response, reflects my understanding of the importance of music in demonstrating the mood and message.
music- the choice of an upbart and catchy song, such as stronger by kanye wetter, alins with a commen convent n in video advertising. this music creates an energetic and memborbale atmosphere, enhancing viwere wngangment and creating positive emotions. it creates the theme of energy and fun associted with phizzwizzrd.
location- the use of a basketball court as the backdrop aligns to genre conventions. placing the scene in an actual basketball court effectivly communicates the sports theme and resonates with viewers who are passionate about the game. it adds an authentic touch to the advert, aligning with the conventional use of real lications to enhance the storytelling.
costume- featuring a basketball kit as the costume for the player aligns with the genre convention. it also add more authenticity to the story telling and creates a theme with the basketball genre. this choice helps viewers connect with the storyline and reinforces the products association with sports and energy.
voice over- the use of a young and relatble male voice in the voice over conforms to common voice oevr conventions. it is essential to ahve a voice over taht resonates with the target audience, craetingf a sense of relatability and trust. this convention esnsures that the message is conveyes effectivly and engagingly.
product shot- zooming in on phizzwizard during the advert is consistent with branding conventions. it ensures that the product is promientlt features and emphasis the brand identity. this approach is essential in video advertsing to make the product instantly recogniable to the audience.
transitions- the use of straight cut and clean transitions is a convetion in video advertsing. these types of transitions maintain the audiences attention and ensures a smooth flow between scenes, reducing distractions and keeping the focus on the narrative of the advert and what we are trying to sell.
my video advert successfully comply to the codes and conventions in the video advert sector by effectivly conveying a message, creating engamnet, and aligning eith industry standards. the selection of music, location.costume, voice over, product placement and transistions contributes to a captivating video advertisement that effectivly resonate with the traget audience.
Further examples of existing product to help with conventions
billboard ad:
the lucozade billboard advert is a good refernce point the contributed to a deeper understanding of convention, which i have used into my phizzwizzard billboard advert
slogan- the lucozade billboard uses a catchy slogan, showing how effective taglines can be in outdoor advertising. this observation influneced my desicion to include the slogan 'pop open a can of berry bliss' in my phizzwizzard billboard, recognising the power and memorable messages in caputuring attention by passerbyerers,
colour- analysing the bright colour schme of the locozarde billboard, i noticed the use of bold and high contrast colours of the red and the yellow that effectocly grab attention. thsi usnderstanding influenced my choice to use a bright red colour against a black background in my phizziwzard billboard, following the convention of using attention grabbing colour combinations in outdoor advertsing.
fonts- the typography of the lucozade billboard uses modern sans serif fonts, aligning with the convention for ourtdoor advertsing. recognising the importance of font choice in outdoor ads influenced by choice in using sans serif font in my phizzwizzard billboard to maintain a readable and modern design.
imagery- the lucozaded eye catching visuals has reinforced the importance of using enging imagery to connect with passersby. thos understanding influenced my choice to feature a basketball themed background and the phizzwizard can in my billboard, following the convention of using captivating visulas to enhance the message delivery.
location- the lucozades billboard placements in high traffic areas and stragetic loactions have emphasised the importance of visibilty of a billboard. this understand hs influenced my desicion regarding where to position my phizzwizzard billboard, aligning with the convention of selecting stragetoc locations to maximise exposure.
magazin ad:
the lucozade magazine advert has provided valuable insights that have influenced and inspied my own magazine advert for phizzwizzard.
slogan- the Lucozade magazine highlighted the impact of a memorable and catchy slogan. by observing their effective use of slogan, i was inspired to include one which os why we went with 'pop opwn a can of berry bliss' in my phizzwizard magazine advert. this aligns with the convention of using appealing taglines in print advertising to capture the readers attention and convey the brands message effectively.
colur- analysing the colour schem of the lucozade advert, i have recognised the importance of using vinarnt colours to create a visul impact. the use of bold eye catching colours in my phizzwizrad magazine advert. such as the bright red, micros the conention of utilising colour to draw the readers attentention znd reinfoRce brand recognition.
fonts- the ucozade magazine advert ahs modern sans serif fonts for readability and visual appeal. this understanding influenced my choice of also using sans serif fonts in my phizzwizzrd magazine advert, following typography conventions that has a mosern design.
imagery- the imagery in the lucozde advert has emphasised the significance of engaging and relevant visuals in print advertsing. i was inspised to feature a basketball image and prominently display te phhizzwizard can in my magazine advert to craete a theme, aligning with the convention of using eye catchimg visuals to enhance brand messaging.
product- the lucozade advert has reinforced the convention of prominently featuring the product in print advertsimnet. thios influened my design to showcase phizzwizzard as the central image in my magazine advert, ensuring barnd identity and recognition.
tv advert
the Lucozade spoets statue advert has served as a valuable refernce point that has informed my understanding of conventions in video advertsing, influencing the deisgn and approach of my own phizzwizzrd video advert.
music- the choice of music in the Lucozade advert demonstrates an upbeat, modern and energetic soundtrack in creating engament and setting the right moos. this insight inspired my slection in 'stronger' by kanye west for my phizzwizrd video, aligning with the convention of using music that complimnets the products message and reinforces the emotion response from the audience.
location- observing the location used in the lucazade advert. i recognised the importance of a relevant setting that aligns with the type of product that is bieng sold. this insight infuened my choice to film my phizzwizzard video on a basketball court, which applys to the convention that highlights the importance of real and fiiting locations in video advertsing.
costume- the inclusion of a specific costume, such as sportswear in the lucozade advert reinforced the value of ahving a theme in video advertsing. this insight infuened the choice of having a basketball kit for the player in my phizzwizrd video, aligning with the conventions that emphasising the importance of consistant and relevant costumes.
product shot- the way lucozade advert presented its product has emphasised the importance of clear and prominent product shots in video advertsing. this understanding influened my decision to zoom in on phizzwizzard in my video, following conventions that ensure the product is prominently fetauerd and instantly recognisable.
transitions- the use of clean straight cut transitions in the Lucozade advert haveinfluened my choice of transitions in my phizzwizzard advert, aligning with conventions that ensure a smooth flow between scenes, keeping the viweres attention focuses on the narrative.
How the codes and conventions considered in planning have been met and how this was achieved
magazine ad:
colour scheme and branding: the magazine ad effectively utilises the vibrant red colour of phizzwizard branding and liquid this was done by the explosion of liquid coming out the can along with the berries, which was a key element. The consistent colour scheme aligns with the convention of using recognisable branding colours to keep a brand identity.
clear messaging: the magazine ad features a clear message, in line with the convention of having straightforward information. it highlights the products appealing flavour of strawberry laces and ties it to the red colour, making it easy for readers to associate the taste with the visual.
billboard ad:
visual impact: the billboard ad maximises visual impact by using a basketball themed background. the choice goes along with the convention of creating eye catching outdoor advertisements that engage the general public. the imagery and vibrant colours are designed to capture attention. this links to the lucazade advertising because of the use of bold contrasting colours, along side with an eye catching product image, immiditly catching consumers attention. this influenced our desion to use a striking imagery of a basketball themed backdrop with vibrant red colours included in the image of phizzwizrd.
slogan usage: the inclusion of the slogan "Pop open a can of berry bliss" in the billboard ad follows the convention of including memorable taglines or catchphrases in outdoor advertising. this adds a memorable element to the advert and reinforces the product's theme of fun and enjoyment. this is influenced by the lucozade advert as it effectively used a short and memorbale slogan to reinforce the brands message, 'pop open a can of berry bliss" as our slogan in my campaign aligns with the convention of using slogans to conevy a message so it is memorable
tv ad:
genre: the basketball-themed genre for my TV ad aligns with the convention of choosing genres that match the target audience's interests. it engages viewers, particularly those with an interest in sports, by it being relatable to their passion and are familiar with the theme.
storytelling: The shot-by-shot list and storyboard were created to ensure that each shot sticks to the narrative of a basketball player, which created an emotional pull with the audience. this approach keeps viewers engaged and shows the transformation from struggling to succeeding effectively.
D2 (U20): demonstrate how the technical and aesthetic properties of the media component meet the client brief
The client brief for phizzwizard advertising campaign exactly talked about through a consideration of technical and aesthetic properties in line with the pre production schedule. the beverage's strawberry lace flavour and red liquid colour are visually reflected in all aspects of the campaign to ensure brand recognition. the choice to market phizwizard in cans appeals to both the retro 30-year-old audience making it nostalgic, and the younger demographic aged 13-18, who can relate to the convenience of canned beverages.
the choice of a billboard advert, magazine advert and video advert as campaign components cater to a diverse range of media audiences among the target audience, maximising the reach. the video adverts basketball themed genre and the selection of a basketball court location go along with the energetic and youthful vibe desired for the campaign. The shot by shot list is precisely planned during pre production ensuring that every moment in the tv advert presents the message of energy and fun. the vibrant red colouring of the drink is featured in the magazine advert.
additionally, the pre production schedule, including the mood board, risk assessment and target audience, ensures that the campaign is well prepared and executed. this approach not only demonstrates an understanding of the product but also puts Carter soft drinks in a good position to go viral and resonate with both retro and young audiences.
client brief requirements:
1. undertand the target audience: the clients target audience included 30 somethings with a sense of nostalgia and youn g people aged 13-18. its important to undertone their prefernces and the elements that resonate with them
- how it was met: this requirment was met through the design process of the product and the advertisement. the product is young, bright and fun, with summery and fruity associations which can also resonate with the retro audience, additionally the colour schem is clean and sharp with the black background with a basketball and bright coloured can. additionally during our market reaseach we looked at other adverts and campaigns with similar target audience and found what was successful and popular and applied it to our campaign. this research helpud us understand Mehta would appeal to each group
- pre production document: the mood board helped us visualise the deisgn elements that would resonate with each group, while the location recce ensured we selected a setting that would feel familiar and relatable to our audience and that is why we chose a basket ball court.
- how it was met: we createed a strong slog 'pop open a can of berry bliss' which was repeated across all advertsing components, magazine, billboard and tv advert, additionally our colour theme was the same throughout to gain brand recognition by the public. The use of imagery and fonts also helped to reinforce the strong brand identitiy to ensure that consumers are aware of what we are promoting. Further, by including the name of the drink and repeating it across some of the platforms, this advertising technique helps to make our campaign memorable.
- pre production documents: the moodbored and Gantt chart guided us in developing the companys visual identity and the location and model release forms ensured that our branding element would be presnt across all media components
- how it was met: we deisgned eye catching visuals for thr billboard and magazine advert with retro elements to appeal to 30 somethings and vibrant, youthful design elements for the younger audience. the video advert was produced with an engaging storyline to capture the attention of both age groups
- pre production documents: the mood borad and Gantt chart helped us plan the deisgn elements and production timline for each media component. the location recce ensured the slection of settings that matched the campihns overall aesthetic.
- how it was met: we created content for social media platforms, including short video clips, image posts and interactive polls that build anticipation for the campaign. additionally phizzwizzards website is linked on every p;latform of social media to drive audineces to it.
- pre production documents: the pre production schedule and resources list helped us plan the content release on social media platforms. the risdk assessment ensured that all online content complied with safety and security standards.
- how it was met: we incorported a basketball game including the promotion of the drinkw hich engages viewers as its a unique advert idea and it kepps the audience drawn into the product. during the tv advert the basketball players game got better after he had some phizzwizrd which encorges other to purchase it. this can be shared and reposted all over socila media.
- pre production documents: the moodbaord and ganntt chart inspired the creative direction of the challenge, while the pre production schedule ensures a time to release to maximise impact.
- how it was met: we maintained a uniformed colour cheme, typography and messaging in all media componmatnt, including the billboars, magazine advert, tv advert an social media posts.
- pre production documents: the mood board was important in ensuring cross platform consistent in design, while the location and model relesse forms ensured bran elements were present in all visuals.
- how was it met: we used the drinks red colour as a central theme in our designs, and in the video advert we showed the taste experinece creatively, engaging the audiences senses. We also used the imagery of strawberries across our campaign to reinforce this client brief requirement so that consumers are aware of what the brand and drink offers.
- pre production documents: the mood board helped us incorporate the red clour and strawberry lace them into the visual elements of the campaign, while the location recce ensured suitable settings for the video advert to emphasise the products uniqueness.
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