Planning the adverts (u20: p2, p3,m2,d1)
Proposal
General video idea: An actor is playing really badly in basketball game, he is missing shots and getting tackled. Coach calls a timeout, actor sees the phizzwizzard drink and consumes it. Actor catches his breath, concentrates more and starts dribbling around people, making shots. The actor will then score the winning shot which will be a buzzer beater. The actor will celebrate while the drink sits on the bench in the background, the camera will then focus on the can and turn into a static advertising page.
Aims and objectives
phizz wizard is a new energy drink set to enter the beverage market. designed with the needs and preferences of the target audience of people of ages 18-30. phizz wizard aims to become the go-to choice for individuals seeking refreshments. phizz wizard showcases its ability to replenish and energise, empowering consumers to reach their full potential.
energising refreshment; phizz wizard is crafted to provide a new experience, combining flavours with properties to recharge and rejuvenate individuals' active lifestyles.
catering to the 18-30 age group: phizz wizard understands te unique needs of young people and aims to resonate with their dynamic and ambitious nature. By tailoring its branding and messaging, phizz wizard establishes a strong connection with the target audience.
enhanced performance: phizz wizard goes beyond traditional energy drinks by incorporating key ideas known to support your physical performance. whiz wizard helps individuals maintain high performance throughout their busy days.
promoting an active lifestyle: as a brand focused on the 18-30 demographic. phiz wizard encourages and celebrates an active lifestyle. by associating the drink with the sport of boxing, embody strength, discipline determination, phizz wizard inspires consumers to push their boundaries and achieve highly.
brand engagement and loyalty: phizz wizard aims to foster a strong community by actively engaging with its consumers through social media, events and influencer partnerships. By creating a platform for fans to connect, share their experiences and participate in challenges, phizz wizard has loyalty and sense of belonging among its target audience.
creating awareness
the objective of Phizzwizard is to create widespread awareness about the brand. through marketing campaigns, engaging on social media and partnerships with influencers, we aim to introduce phizwizzard to a vast audience, creating curiosity and interest. by highlighting the qualities and benefits of phizwizard, we aim to build a strong and positive brand image for potential consumers
Concepts
The idea for the print advert is an explosion of strawberries when the drink is opened. This links to our slogan which is ''pop open a can of berry bliss''. The explosion will be of strawberries, strawberry laces and a red liquid which will be the same colour as the actual drink. The background will include trees with hundreds of strawberries attaches. The Carter soft drinks logo will be in the corner of the advert. The trees will also have strawberry laces hanging from them. There will be a bright light coming from the sky in the advert creating a bright happy and special mood.
In the video advert, the actor will be losing a fight badly and in the interval, he drinks fizzwizzard then stands up and knocks out the opponent. He then celebrates after winning and punches a can of phizzwizzard into the camera. The screen will the go black and then go to the advertising slide at the end of the advert. This is will create a really cool effect that the audience will enjoy watching. This is also very unique so that the audience will enjoy watching.
The social media advert will be extremely similar to the print advert, it will be formatted for the screen size of a mobile phone. The advert will have a short clip from the video advert so that the viewers do not get bored and carry on watching. After this short video, it will cut to the print ad where the drink will be properly advertised and people can find out where to get it.
Genre
The genre for our overall campaign is action. This is because its a very popular genre to most people aged from teenagers to middle aged people. Action is a very exciting genre involving violence and danger which come together to create an entertaining advert. The action genre is very well suited for our campaign which is centred around basketball. It offers opportunities for an intense physical match and an adrenaline pumping sequence with emotional drama with basketball as our central theme. Because of basketball wide spread appeal and ability to be able to reach out to evoke and excitement and thrill in the viewers, the action genre complements it perfectly. The quick-paced nature of action sequences combined with the physicality and intensity of basketball creates an engaging experience for our target audience.
Target Audience
The primary target audience for our drink campaign is 13-18 years. This is because the younger demographic spends a lot of time on social media and are influenced by what they see online, a video advert that speaks to their interests and concerns can also be an effective way to get their attention and promote a product or service. The secondary target audience for our drink campaign is 30+ this is because targeting an audience of 30 and above is very strategic considering this age group represents a significant human segment. By targeting individuals aged 30 and above, you can tap into a demographic as they typically have a higher disposable income. This age group are much financially stable making them valuable consumers.
Components: Plan for a Billboard ad
colour scheme: the billboard ad for the phiz wizard will feature a captivating colour scheme inspired by retro aspects. it will incorporate bold reds, vibrant pinks and contrasting black to portray a sense of energy, nostalgia and attention-grabbing visuals.
background: the billboard ad will have a clean black background that provides a striking contrast and allows the main elements to stand out. the background will also contribute to a sense of mystery and intrigue, drawing viewers' attention
main image: the focus point of the ad will be a powerful image of a basketball. the ball will be placed prominently, serving as a symbol of strength. the phizzwizard drink will be placed on top of the ball and showcased. This continues the link between the video advert and the billboard ad. The drink will be featured in a sleek stylish bottle design, its placement on the ball will establish a visual connection, representing the infusion of retro and modern. around the drink will be an explosion of reds and pinks resembling an energetic burst or radiating an aura. this visual representation will communicate the drink's ability to provide a powerful energy boost while adding a sense of excitement to the ad.
Our main competitor for our drink is red bull. Red bull displays a similar message with their adverts. In advertising, red bull is known for its sports sponsors and events, this helps to show how it gives you energy, excitement and activity. In their magazine ad, Red bulls slogan, ''red bull gives you wings'' reinforces the message which encourages customers ton drink it and drink it on a basis. The fact that red bull is known world wide and one of the most popular drinks worldwide, makes it very challenging for our drink to become popular which means we will have to create a series of adverts that is unique and catches the attention of all energy drink and fizzy drink lovers. The vast amount of sponsored sporting events that red bull has further increases their popularity which makes it even more challenging for our drink to rise above theirs. As well as that, the cans small size makes it more attractive for customers to pick off the shelves. Using this information, we know what we have to do to make our drink stand out more. Red bulls billboard adverts are very attractive and eye catching. They include inspiring quotes and colours to easily attract the attention of viewers and customers. Their memorable designs catch the eye with aesthetically pleasing images. They use vibrant colours and images to make their billboard adverts memorable. Red Bull's video advertising are effective because of its fascinating storytelling, authenticity, excellent production quality, emotional involvement and targeted distribution. These elements combine to produce a powerful and unforgettable customer experience that connects with viewers and enhances the relationship between Red Bull and its audience.
Plan for a magazine ad
The front cover of phizz wizard will feature a captivating colour scheme dominated by reds, pinks and black. these colours symbolise passion, power and intensity, reflecting the essence of both energy drink and the dynamic of the world of basketball. The idea for the print advert is an explosion of strawberries when the drink is opened. This links to our slogan which is ''pop open a can of berry bliss''. The explosion will be of strawberries, strawberry laces and a red liquid which will be the same colour as the actual drink. The background will include trees with hundreds of strawberries attaches. The carter soft drinks logo will be in the corner of the advert. The trees will also have strawberry laces hanging from them. There will be a bright light coming from the sky in the advert creating a bright happy and special mood.
Visual:
Background: the background of the ad will have a clean back background, creating a strong visual contrast and providing contrast and providing a backdrop that allows the main elements to stand out
Main image: the main focus of the ad will be a striking image of a basketball. the glove will be positioned in a dynamic way, and the phiz wizard drink will be placed on top of the ball. the drink will be in a sleek and stylish bottle design, representing the modern aspect of the product, it will be positioned in a way that highlights the drink. above the phiz wizard drink, there will be an explosion of berries in various shades of pink, suggesting energy and freshness. this visual representation of bursting flavour will emphasise the drink's energising qualities and its vibrant taste.
Retro typography: the ad will incorporate retro-style typography for the phiz wizard logo and tagline. the font choice will have a vintage feel, the bold letters and curved lines, capturing the essence of the retro theme.
branding and logo: the phiz wizard logo will be positioned prominently, showcasing the brands identity and contributing to the overall retro vibe. the logo may incorporate subtle retro elements and vintage bright inspired colours.
Video Advert Plan
Actor is playing really badly in basketball game, he is missing shots and getting tackled. Coach calls a timeout, actor sees the phizzwizzard drink and consumes it. Actor catches his breath, concentrates more and starts dribbling around people, making shots. The actor will then score the winning shot which will be a buzzer beater. The actor will celebrate while the drink sits on the bench in the background, the camera will then focus on the can and turn into a static advertising page.
Social Media Concept
The social media advert will be extremely similar to the billboard advert, it will be formatted for the screen size of a mobile phone. The advert will have a short clip from the video advert so that the viewers do not get bored and carry on watching. After this short video, it will cut to the print ad where the drink will be properly advertised and people can find out where to get it. The music will be the same as the song that the actor will walk out to. The conventions of it needs to attract the eye of viewers so they do not swipe away or get bored.
moodboard
Gantt chart
Location recce
resources & personal
Research into advert conventions
Billboard
Coca Colas billboard has many unique and recognisable conventions. The colour scheme of coca colas are extremely memorable. When someone sees the vibrant red and and pure white, they instantly think of coca cola. The large, bold text grabs the attention of the target audience and conveys a small and simple message. This billboard is advertising the new campaign of share a coke. The slogan is short and sweet and looks attractive to read. The billboard contradicts the night time because of its extremely bright red colour as well as being placed in busy areas. This makes the brand and campaign more memorable as people see it a lot more often. The colours and the repetitiveness of the billboard stays in peoples long term memory.
Video
https://www.youtube.com/watch?v=6vFeM85Le9w
Coca Colas video advert has a lot of codes and conventions that come together to create an effective video advertisement. The video has a narrative of people coming together and sharing a coke together. This happy and cheerful narrative attracts people and makes them watch it. This story will likely attract a middle aged audience as they enjoy watching heartwarming videos. The video contains a couple product shots where all attention is focused on the product. This makes the audience not forget what they' re watching a coca cola advert and not just a heartwarming video. The music they have chosen is very happy and upbringing. This motivates and inspires people to go and share a coke with their loved ones and other things. The slogan is clearly shown many times during the video. We can see by the end of the video, people sharing a coke together, this allows the audience to clearly reminded of the message and inspired by it. There are transitions of people sharing cokes, taking pictures and having a good time.
Magazine
https://barmagazine.co.uk/tag/coca-cola-zero-sugar/
Coca colas magazine adverts include many codes and conventions that are put together to create a successful magazine advert. The advert includes the product in a very large scale on the magazine. The magazine is very simple and doesn't include a lot of images and words. This way, it looks more attractive to viewers and they can focus on the product and the slogan which is the main message of the advert. This specific advert is for the coca cola zero sugar, this is the only text on the magazine apart from the slogan which displays the message to the viewers easily and clearly. The font of the text is big, bold and white which allows viewers to clearly read this text quickly without struggle. The colour also stands out from the background which catches the attention of the viewers quickly. Coca colas slogan which is located in the bottom left of the magazine cover, is extremely memorable and short because of its three word sentence. The shot of the coca cola is a close up shot, this brings all the attention to the refreshing and appealing looking drink behind the text. This way, viewers can see what they are buying before the buy it which will persuade them to buy it.
Competitors:
Our main competitor for our drink is red bull. Red bull displays a similar message with their adverts. In advertising, red bull is known for its sports sponsors and events, this helps to show how it gives you energy, excitement and activity. In their magazine ad, Red bulls slogan, ''red bull gives you wings'' reinforces the message which encourages customers ton drink it and drink it on a basis. The fact that red bull is known world wide and one of the most popular drinks worldwide, makes it very challenging for our drink to become popular which means we will have to create a series of adverts that is unique and catches the attention of all energy drink and fizzy drink lovers. The vast amount of sponsored sporting events that red bull has further increases their popularity which makes it even more challenging for our drink to rise above theirs. As well as that, the cans small size makes it more attractive for customers to pick off the shelves. Using this information, we know what we have to do to make our drink stand out more.
Red bulls billboard adverts are very attractive and eye catching. They include inspiring quotes and colours to easily attract the attention of viewers and customers. Their memorable designs catch the eye with aesthetically pleasing images. They use vibrant colours and images to make there billboard adverts memorable.
Red Bull's video advertising are effective because of its fascinating storytelling, authenticity, excellent production quality, emotional involvement and targeted distribution. These elements combine to produce a powerful and unforgettable customer experience that connects with viewers and enhances the relationship between Red Bull and its audience.
Treatment
- The title of our video advert is ' pop open a can of berry bliss'
- My name is Jayden Klein and i can be contacted by my email which is jaydenklein100@gmail.com or my phone number which is 07828166641
- The key characters involved are Caesar Chikopa and Jayden Klein as the boxers
-A short summary of the story is that a boxer will show up to a boxing fight and he will be losing badly, the boxer will have a sip of the drink and gets all their energy back, they will then knock out the other boxer in one slow motion punch. The boxer will then celebrate while holding a can of the drink. To transition the final selling page, the boxer will punch a can of the drink into the camera which will then. transition.
- The beginning and fight of the video will be very fast paced and aggressive. After the fight when the boxer wins, the tempo will slow down a lot in order to focus on the drink and make sure the audience don't forget what they're watching.
-The location of the production will be in a boxing ring to make the advert as professional as possible.The boxer will be wearing clothing sponsored by the company of the drink being advertised. Boxing gear and clothing will be worn to optimise the advert.
Storyboard
shot by shot list
visualisation diagram
front cover
billboard
M2 (u20): justify the choice of planned components by targeted media sector
magazine ad
A magazine ad offers a more immersive experience, allowing my audience to engage with the creative content which can be a nice change from reading. in the context of my phizwizard advert, the use of vibrant and contrasting colours, such as bright red on the drink can against a black and basketball-themed background can engage different types of audiences and draw the attention of the reader. additionally, the colour scheme of my advert conveys a sense of energy and excitement which goes hand in hand with what the drink is all about. additionally, the slogan ' pop open a can of berry bliss' is effective as it can give the reader a sensory experience, which potential customers will associate the product with refreshment and enjoyment. overall the magazine ad component provides a visually attractive platform to show my brand message.
billboard ad
Billboard adverts are very visible and obvious allowing to to reach a broad a diverse audience, making it a good choice for building brand awareness. additionally, billboards are constantly in public spaces, making sure that it has repeated exposure which can enhance brand recognition. in the context of my advert, the use of the red drink can against a basketball-themed background and the repetition of the slogan' pop open a can of berry bliss' creates a consistent brand identity. the consistency across different media components creates brand recognition, ensuring that consumers easily connect the imagery and the slogan with my product. overall. the billboard component enhances visibility and is memorable for maintaining a brand identity making it an effective choice for reaching a wide audience.
social media ad
Social media platforms provide a huge reach and access to a diverse audience. with billions of users across various platforms like Instagram, Twitter and TikTok, I have the opportunity to reach a global audience, allowing my drinks campaign to reach consumers worldwide. this huge reach ensures that I can connect with people from different demographics, age groups and locations, making social media a powerful platform for brand exposure and promotion of phizwizard. another advantage of social media is its interactivity and engagement features. this is done through features like comments, likes, shares and direct messaging which can build my brand's reputation. incorporating visually appealing, such as eye-catching campaigns allows me to showcase my drinks ad.
video advert
a video advert as a key component to my advertising campaign phizwizard, a drink promoting energy and active individuals with a basketball-themed concept, is an effective choice. the choice of a basketball-themed video is perfect for the campaign messaging. it allows me to show the product's benefits in action, demonstrating how Phizwizzard can enhance energy and improve performance which can connect with my target audience. this approach captures the viewer's attention but can also be memorable in that it is associated with sports, making it more likely that athletes and active people will be drawn to phizwizard. video ads also have the potential for wider distribution, as they can be shared on digital platforms, this allows me to maximise the reach of my campaign.
d1( u20): discuss the legal and ethical constraints within the planned campaign
legal constraints:
copyright
copyright constraint for my TV advert for Phizzwizard is something I need to consider. copyright is the legal protection of music used in my advertisement. to avoid copyright, its important to get the necessary license or permission from the holders of the music I plan to use. if I fail to do this it could result in legal consequences, including lawsuits and financial issues. making sure my campaign sticks to the copyright laws is beneficial to my brand's reputation and aligns with intellectual property rights, this is very beneficial for Carter Soft Drink in the long run,
trademarks
the constraints relating to trademarks is important for my campaign for phizzwizrsd by Carter Soft Drinks ir revolves around the need to make sure that all parts of my brand, including logos are legal to use following guidelines and gaining permission. any mistakes or unauthorised checks of these trademarks can lead to legal action taking place, including lawsuits for trademark infringement. therefore it is important to get permission and stick to branding guidelines to maintain the reputation of the brand, protect its trademarks and carry on having a trustworthy image through my advertising campaign.
advertising standards and regulations
sticking to advertising standards and regulations is a crucial part of any marketing campaign. these standards are made to ensure fairness and honesty in advertising. in the drink, industry like phizzwizard, specific regulations may control the benefits or ingredients of a product for the customer. it is important to stick to these guidelines, failure to do this can result in legal consequences, including fines and damage to my brand's reputation.by complying to these legal rules my campaign will have the trust of the customers by being a reliable drink helping with a positive brand image.
ethical constraints:
transparent and honesty
maintaining transparency and honesty in my advertising campaign is ethical to stick to. ethical constraints make sure that my campaign accurately represents what the product is and the benefits without exaggerating it or having false claims. misleading customers, will make the brand lose trust and tarnish its reputation. By being honest and transparent, my campaign will have the customer's confidence in the drink and prove that Carter Soft Drinks is an ethical brand. therefore building a strong and lasting relationship between the brand and the customers.
respect of different cultures and being inclusive
respecting different cultures and promoting inclusivity in my brand's campaign for phizzwizrd is very important in advertising. recognising cultural differences helps the brand connect with a wider and more diverse audience. by showing inclusivity in my campaign imagery and messaging, it create a welcoming and relatable brand where people from different backgrounds can see themselves represented and valued. this approach builds a positive and inclusive brand image, reinforcing that Phizzwizard is for everyone, regardless of cultural or social differences, this enhances the brand's reputation and reach.
environmentally friendly
Being environmentally friendly and sustainable in my brand's campaign is responsible and thinking into the future. in today's society climate and sustainable products is a very big topic people think about when purchasing from a brand. highlighting eco-friendliness in my campaign, such as recyclable packaging, certain ingredient resonates with eco-friendly consumers. it sends out a positive message that phizzwizrd is not just a drink it also carries a brand's reputation that it is responsible. By prioritising environmental friendliness, my campaign will have a positive brand image and help protect the planet for the future.
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