the aims of this campaign was to promote recycling and promote sustainability additionally to broaden the appeal and desire for lucazade sport. this was done in the campaign by the video ad starting off with the man throwing an empty bottle of lucazade sport into the recycling bin before making his way home on foot and hula hooping. The aim of lucazade is to goal for 100% sustainable plastic.
target audience- GRACE
the primary target audience for the lucazade its on campaign is aimed at the gen z ages 15-20, this is because the advert is showing younger people and the backing music is reggae and its more cool and a vibrant genre of music. the advert isn't aimed at a specific race or ethnicity however the advert features mostly black men that can bring in a larger diverse audience, additionally the reggae music is popular in the uk, usa and Africa so it create a mass audience. the gender is primary aimed at men because in the advert and campaign its mostly men shown so this creates realatibily additionally the music of reggae is most listened to by men so it will bring in their attention. the class the advert is aimed at is class c2 and d, this is because the advert is filmed in a council estate so therefore those who are watching who are in the same class bracket can relate to the advert and feel included and therefore will want to support the lucazade brand and buy their drink.
key messages
the start of the advert shows a teenage boy recycling his lucazade bottle, this spreads a message to young people about how they can help the environment in an easy way, especially if they see someone similar recycle its influencers other teens to do the same as it can become a domino effect.
approach
In the its on Lucozade campaign its approach to reach the target audience, the Vedic ad contains a young man in his late teen listening to reggae music which isn't the usual music played in adverts, therefore this ad a twist to the advert and makes it more exciting. additionally in the advert the teen boy is show to be recycling his bottle at the begging and this is affective because it will encourage the target audience to do the same. the majority of the people in the Lucozade advert are black and therefore is a positive approach as the brand does not discriminate and it will gain a larger audience of all races, ethnicity and gender.
representation
in the its on Lucozade campaign the represent certain ethnic and race groups. the people in the ad is majority black and the main person in the ad is black. this is a positive thing its showing relatability to certain groups and they are being shown in a positive light in their day to day life. in the ad the actor keeps focus on how most most young people carry themselves walking independent. the ad also contains a lot of diversity with muslim women wearing hijab in the background, this is refreshing to see in an ad because in previous years there was no representation in the media and now this ad will have a larger target audience. the advert is showing the lower- middle class as it is filmed in a council estate representing a different social group, this is also another way of showing relatability through the ad.
campaign logistics
the Timing of this advert was filmed a year ago in the summer time, this idea was well constructed as people want a new refreshing drink for the summer, so it came in a relevant time therefor sales will be high. the target audience can access the message through digital ways and traditional ways. the campaign is on social media, interactive billboards, and YouTube and traditional sways such as magazine articles, billboards and tv ads.
choice of media
one way in which lucazade has advertised and used a platform, is online using social media such as twitter and instagram. this was used because its a space were the majority of their target audience is at being teenagers and early 20s. it is a beneficial and easy way to get your brand so a mass audience as people can share posts, repost and like and comment. another way in which lucazade used a platform was a tv ad, this was used because a tv ad can say a lot about a brand and what their morals and beliefs are, with lucazade bing a positive advert a large amount of people will be interested in the ad . a third way lucazade has used a platform is by print base magazines. this is used because not everyone has social media to see what is trending therefor by advertising lucazade on a magazine it will create a mass audience.
call of action
Lucozade has chosen to create an advert that is meant to be environmentally friendly by the young boy travelling by foot rather than any type of vehvilr, this would of hopefully infuleneced and encouraged other young people to start recycling and looking after the environment better. the feedback was very positive as they praised how the new generation is becoming independent and additionally the ad was fun so the audience appreciated that it was a good watch, additionally their campaigns online and on billboards are colourful and eye catching, so Lucozade got a positive response overall.
relevant legal and ethical issues
one legal issue that would have come up in per production is permission to film in the area that they were filming in. this is because that ad was filmed around peoples housing at a council estate so therefore they would of had to get a permit to proceed production. another legal issue that would of come into consideration is copyright. the as uses a rage song in the background, if Lucozade didsndt get a copyright licence to use this song, the ad would have been taken down and may have been charged.
regulatory body
this ad was approved by of com meaning that the advertising stamndad authority thought it was appropriate for this ad to be on tv. this is because this Lucozade advert covered all ofcoms riles and regulations. for example the advert was responsible and benefited society, this was done by the start of the online tv ad by the young male recycling his bottle. additionally this advert was not harmful, offensive or irresponsible as the advert represented different communities such as the main character in the ad was a black male, this will be successful for the reputation of the brand as they have good ethical morals and will therefore reach mass audience.
campaign 2- Charlotte tilbury airbrush flawless foundation
the aims and purposes of this campaign is to make everyone feel beautiful and accepted no matter what are, ethnicity or age you are and to make everyone the most beautiful version of themselves. the reason for the airbrush flawless foundation to be launched is for women to feel comfortable in their own skin and the ad shows this by their motto 'flawless is a feeling'. this further conveys the facts that women feel confident in this product and makes them their best version of themselves.
target audience - GRACE
the primary age target audience is people age 20-35 year old. this is because the make up industry mass audience is in this age range and who were the most makeup. however the brand and product tries to aims at all different ages, the secondary audiences will be people age 40-60+, this is because they want to make sure all women feel comfortable in their own skin and how ageing is a natural thing therefore Charlotte Tilbury made this product that is versatile to all ages and looks good on all skin as it is lightweight and flawless. Charlotte tilbury campaign aims at women, this is because it is a female empowerment brand to boost confidence and make everyone feel beautiful, however the product and brand is subtle for men and love and accept the confidence men have when buying the product. Charlotte tilbury main objective is to make every skin colour welcome in the community, tehrfire they aim at all races and ethnicity with a wide rand of shade ranges of this product. this makes everyone in the makeup community feel accepted by this brand, this creates a wide mass audience for Charlotte tilbury.
key messages
Charlotte Tilbury unique selling point is that she is known for making women feel beautiful. her brand and product has vertsile skin range making sure that no one person in the community is left out and does not feel welcome or accepted in the make up world. additionally older women always are drawn to Charlotte tilbury products especially the flawless foundation as it makes them feel confident and makes them look younger. based on Charlotte tilbury reviews her flawless foundation is very reliable and it makes women feel more confident.
approach
the approach Charlotte Tilbury used for thus campaign to gain attention was using well know celebrities in her advert such as Kate moss, Charlotte Tilbury herself and Joan collins. the audience feedback from this was very poise, many loved the fact Joan collins was in it as she is 86 and represented the brand perfectly and the audience wanted to see more of her in future campaigns.
representation
charlotee tilbury reprinted all different people in her campaign. the brand made sure all races and different skin colours were involved. thud is because the aim of her product is to make sure everyone feels included. the brand avoids any issues regarding violence and racism as it is known for its versatility and representation of all women
campaign logistics
the airbrush flawless foundation wa launched 22nd of august in 2019, the timing of thus launch of this product was constructed so that people can have a lightweight base for summer and additionally gong into the winter months when people want that glow finish to give them the effect of hydrated skin. the target audience can access this message through digital ways such as social media, tv ads and digital billboards. additionally the audience ca n access the message through traditional wats such as magazine, newspapers and billboards, this is important because very person has access to this campaign for example, those who don't have social media can find the product in a magazine, or those who mostly online use social media will see it on these. this will create a mass audience and the product will reach millions of people around the world
choice of media
Charlotte tilbury uses online methods to advertise her airbrush flawless foundation such as social media like instagram, twitter and tie Tok. this is because her target audience are using these platforms and can reach millions around the world by people sharing, liking and reposting the product and will gain more attention for the brand itself. another mathod Charlotte tilbury use to launch is tv ads, this is because a tv ad shows a lot of the brands morals and what they stand by in their brand, this is positive for Charlotte tilbury as it is a very inclusive brand and because it has a psotiev message it will gain audience attention. a third way Charlotte tilbury has used to advetrsite her campaign is by print base advertising, for example magazines, this is because not everybody has social media or watch tv and this can gain attention for the older target audience as they don't see what is trending, therefore the brand reached a mass audience.
call of action- do this next
Charlotte Tilbury has created a campaign including all races and ages to empower women and feel confident and comfortable in their skin. the feedback of their advert has expected to be positive and to make a change in the world and hopefully encourage other brands to be more inclusive by seeing the positive response from this launch. the feedback was very positive and boosted the brands sales and popularity as it has good representation and making a change to the beauty community.
relevant legal and ethical issues
one issue that is very problematic in the beauty community is if the products are cruelty free, this issue has risen with their airbrush flawless foundation, however Charlotte tilbury has confirms that their product is cruelty free as it would be unethical for the brand. additionally their product is ethically sources and claims no child labour is involved in the production. another issue that has come up is the environment and if the packaging is plastic free, however with some products packaging is plastic, Charlotte tilbury is in partnership with a recycling programme and offers refillable makeup and skincare products.
regulatory bodies
Charlotte Tilbury advert was approved by OfCom therefore the advertising standards authority (ASA) thought it was appropriate for it to be on TV, this is because the advert was responsible and would have a positive feedback from society as it is inclusive and aims to change the beauty industry in a positive way. additionally the product itself is not harmful as it is cruelty free and vegan friendly meaning their morals aline with OfComs rules and regulations and that there would be no complaints from the audience for being irresponsible.
U20:M1
Evaluate different cross media advertising campaigns for consistency of message
ITs ON Lucozade campaign
Consistency
The Lucozade 'its on' campaign maintains a consistent message across all platforms including social media, Tv ads and billboards. the campaigns message revolves around the idea of taking on the day and taking charge of life. the TV ad use bright and vibrant orange colours schemes to coney the energy that the brand wants to put across to its audience. in contrast, social media platforms use a variety of colours but mostly blue, which aligns with the brands colour scheme. the billboards however, do not follow and specific colour scheme but focus more on the message and imagery to grab attention
the strength of social of social media platforms is the ability to interact with the audience and create engagement through comments, likes and shares. the weaknesses, however is that social media has a short attention span and content can quickly get lost with other posts. tv ads have the advantage of capturing a larger audience and creating a visual impact and bright colours, music and visuals. the weakness is that tv ads can be expensive to produce and air time can be limited. billboards offer a different way to reach a targeted audience, such as those on a particular rote to work, school etc or in a specific location. however they are limited in their messaging as the space is often limited.
the lucozade 'it on' campaign is consistent in its use of fonts and logos across various platforms such as social media, tv ads and billboards. the campaign use bold sans serif fonts across all platforms, which helps to create a strong connection with the brand. this consistency in font ensures that the audience can easily recognise the campaigns message. the logo used for the campaign remains consistent throughout all platforms, reinforcing the brand identity and creating familiarity for audiences. this consistency in logo usage is very important in creating brand recognition as it helps to establish a consistent and recognisable identity.
the lucoazed 'its on' campaign also has a consistent sports based imagery across all its platforms, which is fitting for a sports drink brand. the imagery used in the campaign portrays athletes and sports enthuasistas in action, showcasing the brands ability to enhance physical performance and boost energy level. this approach lines up with the brands message as a go to energy drink for athletes. using sports based imagery is a positive thing because it helps to communicate the brands message effectively and connects with the target audience. by showcasing sports imagery, the brands connects with its main consumers and encourages them to participate in sports for a healthier life style. the imagery used in the lucozade 'its on' campaign is consistent and visually engaging, making it a highly effective way to communicate the brands message.
Message of delivery
the lucozade 'its on' campaign has a successfullytranslated its message across different platforms, including social media, tv ads and billboards. the campaignsuse of bright bold colour scheme and consistent sans serif fonts help to create a consistent visual identity across all platforms, which helps to reinforce the campaigns message. additionally the use of sports imagery is effective in conveying the campaigns message that luozade is the ideal drink for active people.
the campaigns target audience of active individuals is well conveyed by the use of ports imagery and message of being 'on'. the b right colour scheme and bold fonts also helps to capture the attention of a younger, more active audience. Pretending Lucozade as the perfect drink for a active lifestyle, the campaign effectively captures the interests and desires of its messages across different platforms helps to reinforce the message and build brand recognition, leading to increased sales and customer loyalty.
the Lucozade 'its on' campaign is very clear in its branding and messaging across different platforms in. social media, tv ads and billboards. the consistent use of the 'its on' tag line, logo and sports related imagery creates a strong visual identity for the campaign, making it recognisable ad memorable for the audience. weather consumers encounter the campaign clear that it is all a part of the same campaign. this consistency hello build recognition, leading to increased sales and customer loyalty.
Chalotte Tilbury - Airbrush Flawless Foundation campaign
The Charlotte tilbury airbrush flawless foundation campaign is consistent in its branding and messaging across all platforms, including social media, tv ads and billboards. the campaigns colour scheme is neutral, with hints of gold, which creates a clean and luxurious feel. this colour scheme is used consistently across all platforms, helping to establish a strong visual identity for the brand. the use of neutral colours allow the product to take centre stage and showcase its effectiveness, while the gold hints adds a touch of luxury to the brand image.
the campaigns strengths of using social media is the ability to show before and after images of the foundation, demonstrating its effectiveness to potential costumers and the target audience. the use of influencer collaborations also helps to extend the reach of the campaign an d generate popularity. on TV ads, the campaign uses videos and motion to show the products effectivness in real life and demonstrate its application. billboards allow the campaign to reach a broader audience, providing a strong visual impact to potential costumers. however, the weakness of the campaign on social media is that the product can be hard to judge without seeing it in person. the use of influencer collaboration can also create a sense of inauthenticity, which can be off putting to some costumers. tv ads can also be expensive to produce and run, limiting the campaigns reach. billboards are effective in reaching a broader audience however it can be limited I n their ability to coney detailed information about the product.
the Charlotte tilbury airbrush flawless foundation campaign maintains consistency in its use of fonts and logos across different platforms such as social media, tv ads and billboards. the campaign uses a mix of sans serif and serif fonts, with the use of serif fonts to convey a sense of luxury and elegance and make certain aspects of the packaging stand out. the consistent use of the logo across all platforms reinforces the brand recognition.
consistency in branding is important for building a strong brand identity and ensuring costumers can easily recognise the brand. the use of serif and sans serif fonts in the Charlotte
tilbury campaign allows for a balance between luxury and accessibility and makes it easy for costumers to associate the brand with the product being sold. the consistent use of the logo across different platforms creates a sense of brand reliability and reinforces customer recognition.
the Charlotte tilbury airbrush flawless foundation campaign uses imagery to appeal to a diverse audience. the brand understands the importance of inclusivity and representation, and ensures that their imagery is inclusive of all races, skin types and ages. this positive and inclusive image is consistent across all different platforms, from social media, tv ads and billboards.
by promoting inclusivity and representation, the Charlottetilbury campaign sends a positive message that everyone is beautiful, regardless of their skin colour, age or skin
type. this message helps to build a strong connection with customers, and reinforces the brands commitment to inclusivity and diversity. by featuring models from different backgrounds and with different skin types, the brandshows that the airbrush flawless foundation is subtitle for everyone. this helps to increases costumer trust and confidence in the product, leading to greater success for the campaign.
message of delivery
the cagrlotte tilbury airbrush flawless foundation campaign did a very good job of translating its message across various platforms, including social media, tv ads and billboards. the neutral colour scheme with hints of gold as used throughout the campaign, giving it a luxurious and elegant feel that appealed to the brands target audience of women looking for high end quality products. the campaigns message of inclusivity for all races, skin types and ages was also consistently shown across all platforms, which is very important in todays beauty industry. the brands consistent use of their logo helped to create brand recognition and reinforce their message of inclusivity. by showing a diverse range of models and emphasising the importance of embracing individual beauty, Charlotte tilbury airbrush flawless foundation campaign was able to connect well with its target audience. overall, the campaign was successful in conveying its message and values, resulting in increased brand awareness and sales.
the Charlotte tilbury airbrush flawless foundation campaign was clear and consistent across different platforms, including social media, tv ads and billboards. the brands message of inclusivity, emphasising that beauty comes in all races, skin types and ages was consistently conveyed through all platforms. the luxury branding was also clear in the natural colour scheme with hints of gold, adding to the high end feel of the campaign. the brands logo was consistently used across all platforms, creating brand recognition and reinforcing the message of inclusivity. overall the Charlotte tilbury airbrush flawless foundation campaign was clear and consistent, making it easy for the target audience to understand the brands values and message.
P1 (u24)
Here is a list of media products for the advertising industry
the advertising industry uses various methods to promote and market products to target audiences. this is a list of ones included in then Charlotte tilbury campaign:
The Charlotte tilbury airbrush flawless foundation campaign is designed to maintain consistency across all platforms while still adapting to the requirements of each platform. whilst the branding and message of inclusivity remain the same across all platforms, there are some differences in how the advertising is printed on social media and TV ads versus billboards.
on social media and tv ads, the advertising is typically more active and engaging, using a combination of imagery, audio and messaging to capture the audiences attention. the focus is on promoting the products benefits, with the imagery and messaging designed to be easily shared and engaging with those who use social media.
on billboards, the advertsing is more fixed, relying on powerful image and minimal text to grab the audiences attention. the banding and messaging are still important, but the focus is on creating an impact and barn d recognition through repetition and exposure.
the Charlotte tilbury airbrush flawless foundation campaign is constructed across different platforms such as social media, tv ads and billboards in a way that maintains a consistent message and branding across all platforms.
the campaign highlights the products benefits and futures, such as its capability to give the skin a flawless finish, and its inclusivity for different skin types and ages. the messaging is consistent across all platforms and emphasises the luxury and high end feel of the brand.
on social media, the adverts are usually short videos or images with catchy captions and hashtags that are shared and easily engaging. the imaging is usually bright and eye catching, highlighting the product and its effects on the skin.
on tv ads, the adverts are longer and more detailed, with more information about the products benefits and features. the visuals are usally a mix of live action and how the product is in real life, designed to capture the viewers attention and maintain engagement.
on billboards, the adverts usually consist of powerful images, deisgned to create a lasting and eye catching impression on the audience. the focus is on the brand and product name, with a visually striking image that represents the campaigns messaging and branding.
Engaging different audiences
the Charlotte tilbury airbrush flawless foundation advert engages different audiences through its inclusivity and targeting of specific demographics. the campaign is designed to appeal to a broad range of people, including people of different ages, races and skin types.
for example the campigns messaging emphasis the inclusivity of the product, highlighting its ability to work on different skin types and shades. this is clear in the imagery of the campaign, which show models of different ethnicities, ages and skin tones.
the adverts are designed to target younger audiences through social media platforms, with catchy captions and hashtags that appeal to a younger demographic. additionally the visual elements of the adverts are bright and engaging with bold fonts.
for older audiences, the tv ads are more detailed with more information about the products benifits and features. the messaging is more knowledge based, highlighting the products luxury and high end feel, with a focus on the age defying features of the foundation.
in conclusion, the charlotte tilbury airbrush Flawless foundation advert engages different audiences by targeting specific demographics such as age, race and skin type. through the inclusivity and representation of diverse models in the campaigns imagery. the campaign is also made to appeal to different audiences through the use of different advertising methods, with social media adverts targeting younger audiences and TV ads targeting older demographics.
How Charlotte tilbury builds there brand
Charlotte Tilbury has built her brand by creating a strong identity, offering high quality products, social media to connect with her audience. Some key contributes to the success of charlotte tilbury is creating a unique identitiy. charlotte tilbury has created a distinctive brand identity that is based around glamour, luxury and women empowerment. the brands signature role gold packaging and iconic products such as pillow talk range have become instantly recognisable.
Additionally, Charlotte tilbury offer high quality products and are known for there effectiveness. from the magic cream moisturiser to the film star bronze contour kit, the brands products have gained a loyal following among beauty lovers and celebrities.
Another reason why chsarlotte tilbury builds their brand is by social media. charlotte tilbury has used social media platforms such as instagram and yputubr to connnect to their
another reason how Charlotte tilbury builds their brand is by their social media. Charlotte tilbury has used social media platforms such as instagram and YouTube to connect to their audience and showcase her products. the brands social media prescience is based around vibrant visuals, engaging content and collaborations with influencers and celebrities.
Use of colour across the different platforms?
the brands use of colours in ver important to its marketing strategy, as it creates a cohesive and recognisable aesthetic across different platforms. on social media , Charlotte tilbury uses a consistent colour palette of soft pinks, creams, and golds to convey an element and sophisticated look. this is also reflected in the packaging of the brands products, which feature a classic, rose gold design that is instantly regonisbale. in store displays and advertising also use this same colour scheme, which helps to create a memorable brand image. overall the use of consistent and carfully curated colours has helped to establish Charlotte tilbury as a top beauty brand, known as its high end products and luxurious feel.
Use of font across the platforms?
Charlotte Tilbury chosen font is a sleek and elegant sans serif font that is easy to read and instantly recognisable. this font is used consistently across all of the brands products, from the packaging to the website and social media posts. this creates a cohesive and polished look that helps to reinforce the brands luxurious and sophisistacted image. the fonts clean lines and simple design also allows the brands messaging to stand out and be easily understood. overall, the use of a consistent and well chosen font has helped to establish Charlotte tilbury as a top beauty brand, known for its attention to detail and commitment to quality.
Use of imagery across the platforms?
Charlotte Tilbury use of high quality, glossy images to showcase its products, models, and makeup looks. on social media, the brand posts mix of behind the scene shots, product photos and content that feature real people wearing its makeup. this helps to create a sense of community and individuality that appeals to a wide range of costumers. in store displays and advertising use large scale, high quality images that highlight the brands luxurious feel and attention to detail. the brands use of imagery also focuses on creating a glamorous, aspirational image that appeals to consumers looking for a high end beauty experience.
Proposal General video idea: An actor is playing really badly in basketball game, he is missing shots and getting tackled. Coach calls a timeout, actor sees the phizzwizzard drink and consumes it. Actor catches his breath, concentrates more and starts dribbling around people, making shots. The actor will then score the winning shot which will be a buzzer beater. The actor will celebrate while the drink sits on the bench in the background, the camera will then focus on the can and turn into a static advertising page. Aims and objectives phizz wizard is a new energy drink set to enter the beverage market. designed with the needs and preferences of the target audience of people of ages 18-30. phizz wizard aims to become the go-to choice for individuals seeking refreshments. phizz wizard showcases its ability to replenish and energise, empowering consumers to reach their full potential. energising refreshment; phizz wizard is crafted to provide a new e...
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