Explain the use of converging Technologies within an identified sector

 P2 (U24)

LO: understand the products that are produced within and across media industries

1. pre-production- storyboards, budget template, location release form 

2. production- iPhone camera, go pro, green screen 

3. post-production- video editing software, sound design, visual effects 

4. advertising and marketing- social media, tv ads and billboards


















 





































































M1(u24)

discuss how the industry has utilised development in technologies

Distribution

streaming services

the advertising industry has benefited from the developed technologies over the years, in particular the areas of distribution and accessibility. with examples of YouTube with ad breaks, therefor advertisers can now reach a wider audience than before. These platforms allow personalising to their target audience, meaning that advertisers can tailor their adverts to a specific demographic which increases brand recognition, awareness and success. the rise of different social media, streaming platforms and mobile devices means that the audience can access ads and products portably, increasing engagement in particular advertising. additionally, the development of more technology in the future will open up more opportunities for advertisers to create more interactive experiences for the audience. As technology evolves the advertising industry will continue to put out new developments to create more effective advertising.

Mobile devices

the advertising industry has utilised development in technology to reach and engage with audiences effectively. mobile devices have made it easier for advertisers to target their ads to consumers remotely. mobile advertising has become more popular, as it allows advertisers to tailor their notifications to a specific audience and location, the notifications can promote products, services, or offers and can be tailored based on users' interests, behaviour and location. whilst these notifications can be effective in driving engagements and sales they can also be quite annoying if not excited properly. As a result, advertisers must strike a balance between delivering relevant and useful notifications and repeating users' privacy and preferences.

 With the rise of social media and apps, advertisers have also been able to reach their audience through Instagram, TikTok, Twitter and Snapchat. these platforms are allowing advertisers to reach specific demographics based on age, gender, location and common interests. additionally, advertisers are now using more engaging and interactive experiences for audiences. these developments have allowed audiences to access products in more convenient ways, making it easier for brands to reach their target audience and reach their sales goals.

Marketing

tailored adverts- cookies 

the advertising industry has utilised developments in technologies in marketing to tailor their adverts to specific audiences. the use of cookies has enabled advertisers to track users browsing history and online research to show personalised ads based on their interests and preferences. this has led to more effective advertising as audiences are more likely to engage with ads that are relevant to them. additionally, the growth of social media has lowered advertisers to target their specific audience. these platforms allow lots of marketing techniques such as sponsorships and influencer marketing that can help brands reach their target audience more effectively. with the increased use of the internet, audiences can now access products through various platforms such as social media, apps and online shops. these developments have changed the advertising industry, making it more efficient, targeted, and personalised and also providing audiences with easier access to products. 

Production technology 

interactive billboards 

The advertising insists has utilised developments in production technology, particularly interactive billboards, which engage audiences and provide them with a different experience than normal traditional billboards. interactive billboards are designed to catch the audience's attention by people walking by, by providing an interactive experience. these billboards often use new technologies such as touch screens, facial recognition and motion sensors to provide a personalised experience for audiences. additionally, advertisers have also started to use QR codes on billboards and audiences can now scan using their phones to access more information about the product or service being advertised. 

Overall, these technological advancements have changed the advertising industry for the better, providing audiences with more engaging and personalised experiences, while making it easier for them to access products. They can be accessed outside in the street (specifically the QR billboards), shopping centres and train stations. These are places that mass audiences access and therefore mean that advertising for companies will be successful.


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