unit20&24

 success stories d1 (u24): discuss how successful media concepts have been positively exploited across multiple media industries  Netflix  Netflix is a streaming platform that offers a wide variety of award-winning tv shows, movies, anime, and documentaries. you can watch however much you want, and wherever you want. Netflix is available for streaming in more than 190 countries. the options of tv shows and movies vary based on the country you are in and it changes from time to time. one place where Netflix is not available is in China, this is because each country has different rules and regulations around intellectual property and copyright of media content. Netflix has plans and pricing for your subscription, for example, for a basic plan you can watch Netflix on one supported device at a time, for a standard plan you can watch Netflix on two supported devices at a time and for a premium plan you can watch...

 P2 (U24) LO: understand the products that are produced within and across media industries 1. pre-production- storyboards, budget template, location release form  2. production- iPhone camera, go pro, green screen  3. post-production- video editing software, sound design, visual effects  4. advertising and marketing- social media, tv ads and billboards   M1(u24) discuss how the industry has utilised development in technologies Distribution streaming services the advertising industry has benefited from the developed technologies over the years, in particular the areas of distribution and accessibility. with examples of YouTube with ad breaks, therefor advertisers can now reach a wider audience than before. These platforms allow personalising to their target audience, meaning that advertisers can tailor their adverts to a specific demographic which increases brand recognition, awareness and success. ...

campaign 1- lucozade ITS ON campaign ITS ON ad YouTube video advert- 1 year ago ITS ON campaign- PRweek.com digital campaign  https://www.suntorybeverageandfood-europe.com/en-GB/gbi/newsroom/feed/detail/its-on-lucozade-energy-launches-new-10m-marketing-campaign/ea3f98f0-e4ad-11eb-8bef-befa4c95df14/ Aims and objectives the aims of this campaign was to promote recycling and promote sustainability additionally to broaden the appeal and desire for lucazade sport. this was done in the campaign by the video ad starting off with the man throwing an empty bottle of lucazade sport into the recycling bin before making his way home on foot and hula hooping. The aim of lucazade is to goal for 100% sustainable plastic. target audience- GRACE the primary target audience for the lucazade its on campaign is aimed at the gen z ages 15-20, this is because the advert is showing younger people and the backing music is reggae and its more cool and a vibrant genre of music. the ...